For the past 2 years I have used Redbelly blood oranges for fresh juice in my cafe in Leichhardt, NSW. I requested Redbelly for the second year running for a number of reasons - Redbelly oranges produce more juice per kilo than unbranded blood oranges I have used in the past (therefore more economical than others); their colour is so vibrant the juice looks amazing as a counter display; and the Redbelly customer service and delivery made ordering easy.
We served the juice in hi-ball glasses with ice and a sprig of mint. It looks great and we have cusomers ordering it when they see it being delivered to other tables. The majority of customers order the juice in addition to their coffee, so it's real profit.
Leading up to blood orange season we had requests from customers who remembered the quality form last year. We were also able to "sell the story" of the origin of the oranges. I feel it's becoming more important for customers to know where and by whom their food was produced, and the Mancini/Blood Orange story is a lovely way to connect with customers.
I will certainly be calling Ruth, Len and Vito to order Red Belly again next year.